Team Members

Howard Rubenstein

Howard Rubenstein

Managing Partner and Head of Business Law

Howard has been a partner at Asserson since 2016 and leads the Business Law group.

He is a highly experienced corporate lawyer and business leader, with board level experience at driving strategy and business transactions as an in-house lawyer and in private practice. Howard has spent most of the last 20 years working in leadership roles in blue chip global businesses, including EY (Senior Legal Counsel), Sara Lee Corporation (European Counsel) and Yell Group PLC (General Counsel, Company Secretary, Director of Operations).

As Head of the Business Law group at Asserson, Howard has led substantial transactions for multinational corporations, as well as acting as a strategic legal advisor to a number of private clients and businesses.

He has a Master’s degree in Corporate Law from King’s College London, and his passions include mountain biking and Tottenham Hotspur.


  • Transaction lead on multiple UK based M&A deals – with values ranging between £10 million and £100 million
  • Lead adviser to a number of private entrepreneurs and family offices – supporting investment activity in multiple jurisdictions
  • Lead adviser to a number of UK corporates on all aspects of day to day legal compliance and governance
  • Leadership of negotiations and resolution of significant contractual, regulatory and compliance, and tax structuring issues on behalf of corporate and other entities
  • Negotiating complex commercial agreements on behalf of one of the world’s top four global consulting firms

Business Law Client
Rarely have I met a lawyer so at ease in the commercial environment and so effective at identifying and delivering simple solutions.

Asserson & Covid-19

In a very short space of time, the Corona Crisis has transformed life and business across the world.

Whilst we never anticipated a pandemic of this gravity, it has plunged many into uncertain and challenging times, which are set to continue long after the pandemic subsides.

But what next? How will we move forward successfully?

The Asserson Corona Legal Clinic
is committed to assisting individuals and businesses alike.

We are offering the opportunity to participate in a variety of different webinars and complimentary consultations on your specific needs.

For more information or to sign up, click here.