Liel joined Asserson’s Business Development team as a Business Development Executive at the beginning of 2022. Prior to working at Asserson, Liel worked as an Account Executive and Media Relations Associate at a leading Israeli tech PR firm. She has experience in business development, content management and PR, having worked with both Israeli and international businesses in a variety of fields including FinTech, E-Commerce, Real-Estate, MedTech, Blockchain and Cryptocurrency.
Liel is a graduate of the University of Haifa where she completed her Master’s degree in Neuroscience and Psychology, specializing in Child Development.
Liel has been an ambassador for the Friends of Simon Wiesenthal Organization for Holocaust Education, has won multiple public speaking competitions in Canada, both in Hebrew and English. She enjoys spending time with family and friends, singing and acting, photography and watching TED Talks.