Frayde Fest

Frayde joined Asserson’s Operations team in 2025 as an Administrative Assistant.

Before joining Asserson, Frayde worked in Accounts Management and served as the primary liaison for the Moroccanoil hair care brand in international Sephora stores.

She holds a Bachelor’s degree in Psychology, with Honours.

In her spare time, Frayde enjoys the outdoors, nature and anything water-related. She is currently learning chess, and loves weight training.